Standard Goods exists because it ought to.

A pile of empty crushed cans of Standard Good Lager beer in a container. Black and white. Grainy

The Beer

A can of Standard Goods Lager on ice

Lager

Crisp, clean, and checks all the boxes.

5.0% ABV

Gold can of Standard Goods Pale Ale with black text, condensation droplets, placed on ice.

Pale Ale

Hoppy, floral and fruity.

5.0% ABV

Great tasting approachable beers brewed without any of the BS. Good for sharing, carrying, knocking down and kicking back.

Two men sitting at a table in a restaurant, playing cards. The man on the right wears a black cap and a T-shirt that says "Standard Beer"; the man on the left has red hair and a beard, wearing a black T-shirt and a chain necklace. There are food and drinks on the table, including pizza, a bowl of soup or sauce, and canned beverages with a checkerboard paper liner.
Two people playing dice at a bar, with drinks labeled "Standard Goods Lager" on the table, and one person pouring a drink from a can. The image is in black and white.
A person opening a can of beer among three cans on a wooden surface, with condensation on the cans.

Our brewery sits on the very ground that once hosted Pabst, and we are honored to continue the tradition of beer brewed for the people—right here in Milwaukee.

Two hands holding cans of beer, one black Lager and one gold Pale Ale, against a dark textured background.
Black and white photo of a smiling woman with tattoos on her left arm, receiving two cans from a person with a tattooed arm, near a window, on a wooden table with a glass of water.
Multiple cans of Standard Goods Pale Ale stacked in a display, arranged in rows and columns.